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Pzn 3
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Bag Poster
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Spotify PZN Wall Mock copy2
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Spotify PZN

Brand Identity, Motion, Illustration

Spotify’s Personalization (PZN) team is responsible for some of the company’s most exciting features. Our core and sub-team logo system is made up of three elements—the wordmark, connected lines, and freeform blobs. When used in combination, the elements create countless unique logo variations. The visual language of the logo system also extended to create an array of illustrations and diagrams.

Client

Spotify