For the tech-driven women’s healthcare company Tia, we led an end-to-end website redesign—from information architecture and user experience to visual design and storytelling. The redesign would coincide with the company’s shift from a single clinic with an app to a nationwide network of partner clinics powered by a proprietary technology platform.
Our visual designs sought to mature Tia’s existing brand to be more sophisticated—while retaining its distinctive, empowering and ‘women-first’ vibe—in order to capitalize on Tia’s strong brand awareness among consumers and position it for scale.
